The University achieved an all-time record enrollment of 13,558 students
in fall 2004. UM posted an increase of 97 students from outside Montana,
reversing a trend of declining nonresident enrollments over the past
several years. As a result, UM exceeded its projected revenue by
more than $352,000.
THE LOGO BUSINESS
The burgeoning popularity of the Montana Grizzlies logo has resulted in unprecedented
sales this year. Fans who like to wear their school spirit helped move Montana
to No. 44 on the list of the 50 top-selling universities that are members of
the Atlanta-based Collegiate Licensing Co. The ranking, which improved from No.
50, puts Montana ahead of BYU, Georgetown, Colorado State, Air Force, Army and
South Florida. UM receives a 10 percent royalty on all logo products sold.