| With a successful color change in 1995, the University
permanently returned to its tradition of using maroon and silver as its school colors and
introduced new sports and institutional logos as part of an ongoing campaign to provide a
consistent and uniform image. The University
provided informational manuals to all employees regarding the consistent usage of the
University logos.
The changes launched a new line of products and logo wear to
promote UM's refined look. The new Grizzly image has been heralded nationally for its
popularity and success in retail sales of apparel.
In 1999 UM introduced Griz Gear, its own apparel line, and Griz Grub, its food product line
that added beef jerky and a special UM Grizzlies Blend of coffee in fall 2000.
In late 1999 the University announced its new institutional
slogan "The Discovery Continues" just as NASA was launching a satellite that
used UM software.
In the year 2000, the University unveiled its first Grizzly
truck, donated by Jim Palmer
Trucking for use with University events and nationwide student recruiting. The
53-foot-long semitrailer sports UM's mascot on three sides.
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